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Forward Madison Capital Campaign

A community-driven investment in Madison’s long-term growth.

What Is Forward Madison?

Forward Madison is a five-year capital campaign led by the Madison Area Development Corporation (MADC), bringing together local businesses and community leaders to invest in the future of Madison and Lake County.

Through this effort, the community has supported projects that strengthen the local economy, expand business opportunities, and enhance quality of life. Many of these initiatives would not move forward without the shared commitment and belief of local investors.

Forward Madison reflects what’s possible when a community comes together and follows through.

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Seven priorities. One shared direction.

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Business retention & expansion

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Business attraction

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Downtown & retail development

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Workforce & population growth

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Entrepreneurship & start-ups

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DSU + Madison

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Opportunity fund

Why It Matters

Long-term growth doesn’t happen by chance. It takes coordination, investment, and trust. Forward Madison brings those pieces together, helping turn ideas into real projects that benefit the entire community.

A Community That Shows Up

Forward Madison is made possible by local businesses and leaders who believe in the future of Madison. Their continued support has allowed the community to take on projects that might otherwise be out of reach and deliver on them.

That commitment has helped Madison consistently punch above its weight, creating momentum that extends across Lake County.

A Proven Track Record of Impact

Since its inception in 2006, Forward Madison has contributed to measurable progress across the Madison area over time, including:

  • 56% Increase

    in Madison Sales Tax Receipts

  • 69% Rise

    in Lake County Building Permits

  • $1.55 Million

    in Local Lending

  • 17.5% Population Growth

    in Lake County

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